I was always a massive fan of MTV Base. I used to just play it full blast in the house whilst getting ready for school, or when I was jamming with my friends (my parents weren't so fond of the 'noise'). So as an MTV follower, it was brilliant to hear they continue to progress in my current world (of fighting global and social injustice with Ctrl.Alt.Shift) through the MTV Staying Alive Foundation; their multi-platform HIV/AIDS awareness and prevention campaign. Great music artists + great campaign = great success! Here's more info from a night meeting and greeting the Foundation faithful:
Ctrl.Alt.Shift @ The MTV Staying Alive Foundation
Beyond the canapés and free drinks, I went to a function on Tuesday night (October 27) in Camden, north London, that actually left me feeling a little more than just bloated and tipsy. Dare I say it, I was seriously inspired when I came face to face with the grantees and volunteers of the MTV Staying Alive Foundation. We’re not talking music television here, we’re talking saving lives.
Staying Alive began in 1998 – MTV’s global, multi-platform HIV/AIDS awareness and prevention campaign. The funny thing is, the name did ring a bell, after all the project is currently the largest of it’s kind in the world, with announcements, websites, events and programming aimed to educate and empower young people in 50 countries most affected by the epidemic of HIV/AIDS. With ambassadors including Kelly Rowland and Travis McCoy (Gym Class Heroes), I had heard the rumblings of this amazing scheme over the past few years, but it struck a new chord meeting those involved in the ever-developing Staying Alive Foundation – the initiative launched in 2004 to extend the ethos of the campaign at a grassroots level.
Immediately I realised what amazing strides Staying Alive has been making, talking to HIV-awareness community workers Jacqualine Kowa (from Kenya), Natalia Cales (South Carolina, US), and James Fofanou (Sierra Leone) who had all flown in to tell their stories. Memories of my 2008 trip to HIV orphan camps in DRCongo came to mind when James said “The figures we use are important, and I’m not talking about money. ‘Two’ people, means two lives, and if you don’t help them, those two will be dead in two months. Therefore every bit of help from Staying Alive counts as lives are on the line.”
Read the full article here
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment